"We were disappointed many times when trying more sustainable products. We always had the feeling we had to compromise on comfort or convenience."
Yasmine & Katrien

Creating habits for a better tomorrow. Effortlesly.

MŌRO means 'habits' in Esperanto.

If we really want to make a positive impact, we need to create habits that actually stick and fit our lifestyle. Habits that don't feel like you have to compromise on experience, comfort or quality.

MŌRO is here to help you create these sustainable habits that fit your lifestyle.
Sustain-ability, the ability to sustain.


Traditional liquid soaps are often filled 80% water. Why should we transport something that runs out of our tap? Next to that, the liquid soaps we are used to often come in plastic packaging. Plastic is not the problem, however the single-use aspect and low recycling rates create huge amounts of waste.

An average a household of 4 uses about 80 plastic bottles per year in the bathroom. Only 10% of plastic ever created has been recycled. What if we could reduce those to zero?


Our concentrated refills help you reduce needless CO2 emission and plastic waste creation by simply using tap water. A simple routine that is build on a belief that sustainability, quality, comfort & design can go hand-in-hand.⁠⁠

⁠⁠We hold ourselves to these high standards when working on new ideas and developing our products. Is this something the world needs and can we do it better than any products already on the market? ⁠⁠


We often get the feeling that sustainability is black or white. Either you're a 'sustainable' brand (or person) or you're not. Both get criticized. ⁠

⁠We are not perfect. We may never be. We can't claim being a 100% zero waste brand, we don't control the supply chain of our suppliers or their suppliers, we still drive cars and take the plane every once a while.⁠

What we are, is an honest brand. We look for the best options that are kind for you and for our planet while maintaining comfort as well. You can count that we are 100% transparent on all our choices. At the end of the day, we want to sleep with a clear conscience.⁠

The core of our philosophy is that even small changes have great value and thus, doing it imperfectly is perfect in itself.