Privacy Policy

2 minute summary

We care about your privacy! That's a fact! You'd like to know if we also put our money where our mouth is, but find a privacy policy rather boring and an abundance of legal jargon? So do we! 

That's why we're giving you this 2-minute summary. This summary will provide you with the necessary information and will get you up to speed in no time on how we process your personal data.

What is there to know?

First, we live by our mantra: you remain the sole owner of your personal data at all times. 

What information do we collect about you?

  • When you purchase products from our website we collect some personal information such as your name, email address, mobile phone number, address and information about your payments such as transaction numbers.
  • By creating an account on our website, we obtain various personal data necessary for this purpose.
  • When you sign up for our newsletter, we only collect your email address. 
  • When you contact us via email, phone, social media or other means, we store your written communication with our services. 
  • Finally, we use cookies to collect information about your use of our website. 

Why do we collect this information?

  • To ensure that you can make optimal use of our services. 
  • To be able to send you the newsletter with personal recommendations and to keep you informed about our services. 
  • To improve the services.

Who has access to your data?

    • Your personal data will never be sold or made available to other parties. You will always remain the sole owner.
    • Only a specific part of our trusted team has access to the information you give us.
    • We also make use of some suppliers and service providers, such as payment and web hosting services. These parties are required by law to guarantee your privacy at all times. They can only process the data in accordance with our purposes.
  • Only anonymised data - meaning that you cannot be identified in any way - can be made available to other parties.
  • What have you got in hand?

    • You may ask us to change or delete your personal data at any time. Please send us an e-mail to Follow the procedure described in our Privacy Policy under Section 5 of the full Privacy Policy.
    • You can also request a copy of all the information we have collected about you at any time by sending an email to the same address.

    What do we do to protect your personal data?

    • We have taken all kinds of safety measures on a technical and organisational level.
    • Your data will be stored on a secure server within the EEA.
    • We have implemented internal procedures to safeguard the confidentiality of our IT infrastructure and ensure that it is managed responsibly. 

    Want to know more: as a die-hard, we invite you to read our full privacy policy, which explains everything in detail. 

    Full Privacy Policy

    Version 1.0 – 10 December 2021

    Article 1 - GENERAL

    1.1 Your privacy is very important to us. This privacy policy (hereinafter referred to as "Privacy Policy") is intended to inform You about how We handle Your personal information, which is any information relating to an identified or identifiable person (hereinafter referred to as "Personal Data"), and how You can exercise control over that Personal Data. Please read this Privacy Policy carefully as it sets out Your rights and obligations to MORO ESSENTIALS.

    Our Privacy Policy may be amended and modified in the future. If so, We will notify You with a request to review those changes, which We will clearly indicate in the Privacy Policy.

    1.2 MORO ESSENTIALS bv, registered office in Belgium, Jan Van Boendalelaan 18, 3080 Tervuren , and registered with the KBO under company number 0769.300.466, (hereinafter referred to as "MORO ESSENTIALS" or "We") and available to You via (hereinafter referred to as "Website"); assumes responsibility for the processing of Your Personal Data on the Website as the "data controller".

    1.3 The collection and processing of Personal Data is subject to strict conditions, imposed by law. We act in accordance with:

    1. The EU Regulation of 2016 on the protection of individuals with regard to the processing of Personal Data, on the free movement of such data and repealing Directive 95/46/EC; and/or
    2. all (future) Belgian laws relating to the implementation of this Regulation.

    1.4 This Privacy Policy applies, among other things, to the manner in which We handle Your Personal Data through Our webshop and Website. In this Privacy Policy, the term "Services" refers to the provision of personalised recommendations and sales services of products, and the services which follow and are linked to our Website. The term "Products" refers to all products offered for sale to You through the Web Site. 

    1.5 If You wish to use Our Services, We first require Your express consent (opt-in) to this Privacy Policy. This means that You consent to the way We collect, use and process Your Personal Data.

    You are not required to provide Us with Your Personal Data, but You understand that We will not be able to provide You with (certain) Services in the event You refuse to provide Us with certain Personal Data.

    You also retain ownership of Your Personal Data at all times. We only use Your Personal Data to provide the Services to You.

    Article 2 - Gathered personal data

    2.1 Personal Data You provide to Us:

    Type of Personal Data



    Category 1

    Your account details

    • Information related to Your MORO ESSENTIALS account (hereinafter referred to as "Account"): 

    Your last name, first name, phone number, email address, password, billing address, shipping address, any company name, and other information You voluntarily provide to Us;

    • Information about Your (if any) purchase history, such as order number, Product(s), date of purchase, amount, order status; 
    • Information about the payment of Your purchases, such as payment method, payment status, last digits of the payment card, time of payment; 
    • By creating and completing your Account on your first purchase;
    • By making payments; 
    • By linking Your Account when You purchase Products from Our webshop again.

    Category 2

    Your subscription to the newsletter

    • Information to send you the newsletter such as your e-mail address.
    • When you subscribe to our newsletter, via Our Website

    Category 3

    Your communication data

    • Any information that You provide to Us via email, online, telephone, social media or any other form.
    • In response to questions, requests or complaints via a contact request.

    Category 4

    Your data resulting from the use of cookies (digital identification and preference data) 

    • Information such as browser characteristics, information about Your actions in relation to the Website (such as usage, activity logs and click-throughs), domains, page views and device characteristics (see Article 8).
    • Social media information, such as Your username(s) on Your social media.
    • By placing cookies on the Website (see Article 8).


    3.1 Processing purposes

    We will only use Your Personal Data on the following legal basis and for the following purposes:

    Legal basis


    Category 1

    Execution of the agreement*

    We process Personal Data relating to Your Account and Your orders in order to enable You to create and subsequently use Your Account, as well as to retrieve various Personal Data, including payment information, purchase history and the like through Your Account. 

    Category 2

    Your prior express consent

    As long as You have not purchased any Products from Us, We will only send You direct marketing communications (including newsletters, promotions, Product news) where We have obtained Your consent. You may withdraw Your consent at any time.  

    Category 3

    Execution of the agreement 

    The communication data is processed by Us in order to ensure that We can best fulfil Our obligations arising from the contract between You and Us, including responding to Your requests, complaints or queries, as You have requested.

    Category 4

    Your prior, explicit consent with the cookies as well as justified interest for security purposes

    On the one hand, You give Us your prior consent to the use of cookies. Your electronic identification data will be processed by Us in order to maintain and improve the security and quality of the Services and Products, as well as to create statistics based on Your consent and Our "legitimate interest" to improve Our Services and Products. By processing this electronic identification data, We are able to gauge Your interest(s), as well as the effectiveness of advertisements.  

    * By ordering Products, health related data may be disclosed to Us. These health related data will not be processed by Us in this way for the time being.  

    3.2 Direct marketing

    Your Personal Data will be used for direct marketing purposes in two instances, namely (i) if You have given your express prior consent ("opt-in"); and/or (ii) if You have purchased Product(s) from Us, We will keep You informed of similar Products which may be of interest to You. 

    If you have consented or purchased (a) Product(s) from Us, you will be added to Our direct mailing list, We may use Your Personal Data to send You marketing material in the form of a newsletter, as well as other material relating to MORO ESSENTIALS, its products and/or services.

    Your email address may be removed from Our direct mailing list at any time, free of charge and without reason, by clicking on the unsubscribe button at the bottom of each promotional email.

    3.3 Transfer to third parties

    We will use third parties to perform and enable our Services and sale of Products. 

    Examples of suppliers and service providers include entities that process credit or debit card payments or provide analytics and web hosting services or help improve the capabilities of our Services.

    We will not sell, rent, distribute or otherwise make Your Personal Information commercially available to third parties, except as provided in this Privacy Policy, or when You have given Your express prior consent. 

    We have taken all legal and technical precautions to prevent unauthorized access and use. We ensure a similar level of protection by establishing contractual obligations with these suppliers and service providers, which are similar to this Privacy Policy.

    In the event of a total or partial reorganization or transfer of Our business, whereby We are reorganized, transferred or in the event of bankruptcy of MORO ESSENTIALS, Your Personal Data may be transferred to new entities or third parties. We will inform You in advance of the fact that We will transfer Your Personal Data to a third party.

    3.4 Legal requirements

    In exceptional circumstances, We may be required to disclose Your Personal Data following a court order, or to comply with mandatory laws and/or regulations. We will, where reasonably possible, endeavour to give You prior notice of this, unless the disclosure of this information is subject to legal restrictions.


    We retain and process Your Personal Data for the period for which We are legally obliged to do so, or for as long as is necessary for the purposes of processing.

    If We are no longer able to maintain Your Personal Data, it will be sent to You electronically and in the format normally used.

    If You do not exercise Your right of deletion, Your Personal Data will be retained for the following periods:

    • Category 1: We will retain your account information for 2 years after the last activity on your Account;
    • Category 2: We will retain Your consent to receive Our direct marketing for 2 years after Your consent is withdrawn;
    • Category 3: We will retain your communications through our Services for 2 years after the last communication;

    Category 4: We keep track of your use of our Services for up to 2 years after your last use.

    Article 5 - YOUR RIGHTS

    5.1 Right of access and right to obtain a copy

    You have the right to freely access Your Personal Data at any time and to be informed of the purpose of the processing by Us.

    5.2 Right to rectification, erasure or restriction

    You have the choice to share Your Personal Information with Us.

    You always have the right to ask Us to amend Your Personal Data. 

    You may also request to limit the processing of Your Personal Data if You believe Your Personal Data is inaccurate and subsequently notify Us of this.

    In addition, You have the right to ask Us to delete Your Personal Data to the extent We were unable to anonymize it.

    You further acknowledge that a refusal to share Personal Data or a request to delete such Personal Data will prevent the provision of various Services or the purchase of Products.

    5.3. Right of objection

    You have the right to object to the processing of Your Personal Data where You have serious and justified reasons for doing so.

    You also have the right to object to the use of Your Personal Data for direct marketing. In that case, no specific reasoning will be requested.

    5.4. Right to data portability

    You have the right to obtain Your Personal Data processed by Us in a structured, commonly used format and/or to transfer such Personal Data to another data controller.

    5.5. Right to withdraw consent

    When the processing is based on prior consent, You have the right to withdraw this consent.

    5.6. Automated decisions and profiling

    You have the right to request that We not be subject to a decision based solely on automated processing, including profiling, that produces legal effects on You or that similarly significantly affects You.

    5.7. Exercise of your rights

    You may exercise Your rights by contacting Us with a copy of the front of Your identity card attached,

    • Or via e-mail to
    • Or by mail to the following address: 


    Jan Van Boendalelaan 18

    3080 Tervuren


    5.8. Right to lodge a complaint

    You have the right to lodge a complaint with the Belgian Data Protection Authority:

    Data Protection Authority

    Printing press street 35

    1000 Brussels, 

    Tel +32 (0)2 274 48 00,

    Fax +32 (0)2 274 48 35, 

    E-mail address contact(at)

    This is without prejudice to proceedings before the civil courts.

    If You have suffered damage as a result of the processing of Your Personal Data, You may file a claim for compensation.


    6.1 Security measures

    We have implemented security measures which are technically and organizationally appropriate to prevent the destruction, loss, alteration, unauthorized access or accidental disclosure of the Personal Data to third parties, as well as the unauthorized processing of such Personal Data. However, if these events were to occur and affect Your Personal Data, We will without undue delay notify You of the breach, including a brief description of the potential consequences and a recommendation for measures to mitigate the potential adverse effects of the breach.

    6.2 Limitation of liability

    We are in no way liable for direct or indirect damage caused by any unlawful or improper use of the Personal Data by any third party.

    At the same time, You are also jointly responsible for maintaining the privacy and security of Your Account, for example by not allowing any third party to access or view Your Account where various Personal Data relating to You are collected. In any event, You must immediately notify Us of any unauthorised use of Your Account by sending an e-mail to 

    You are solely responsible for the use of the Services on Your devices, IP address and identification data, as well as for their confidentiality.


    This Privacy Policy is governed, interpreted and implemented in accordance with Belgian law which is exclusively applicable to any possible dispute. The courts and tribunals of Brussels have exclusive jurisdiction to settle any dispute arising out of or in connection with the interpretation or performance of this Privacy Policy.

    Article 8 - COOKIES

    As a result of the European e-Privacy Directive, all websites targeting certain parts of the European Union are required to obtain Your consent to the use or storage of non-essential cookies and similar technologies on Your computers or mobile devices. This Privacy Policy provides You with clear and complete information about Our use of cookies, including their purpose.

    When You first visit Our Website, a pop-up will appear asking You to consent to the way We use cookies and to set Your cookie preferences if You wish. This pop-up contains a link to the cookie policy.

    By visiting Our Website, You are accepting the way We use cookies in accordance with this Privacy Policy.

    8.1. What are cookies?

    A "cookie" is a small file sent by Our server and placed on the hard drive of Your computer. The information stored on these cookies can only be read by Us and only for the duration of the visit to the Website.

    8.2. Why do we use cookies?

    Cookies provide additional functionality to the Website or help Us to analyse the use of the Website more accurately. For example, Our server may set a cookie that prevents You from having to enter a password more than once during a visit to Our Website. In order to administer the Website, We collect information about the IP address that is used when the computer a user is using connects to the Internet. 

    We use the IP addresses collected through the Website only to ensure the proper and secure management and operation of Our Services. In addition to preventing unauthorized access, the collection of IP addresses allows us to quickly determine the cause and restore normal operation in the event of a Website malfunction. We do not use or disclose IP addresses in connection with personal information about individuals.

    Although We collect information about how You use the Website Services, We maintain the anonymity of individual users when using or disclosing this information. However, when We deem it necessary for the protection of the Website or of the users/visitors, We may take measures by using IP addresses to identify individuals.

    8.3. Types of cookies:

    Although there are different types of cookies, different in terms of functionality, origin or retention period, We first provide below a general description of the types of cookies used on the Website. Then, a detailed overview of the different cookies used on our Website is provided.



    Necessary cookies

    These cookies are necessary for the Website to function and cannot be disabled. They are usually only set in response to actions You have taken, such as setting Your privacy preferences, logging into Your Account or completing a survey. They are necessary for proper communication and facilitate navigation (e.g. return to a previous page, etc.).

    Preferred cookies

    These cookies allow Us to remember certain preferences that affect how Our Website looks or works, such as Your preferred language and the region in which You are located. Loss of the information stored in a preference cookie may make the Website experience less functional, but will not prevent the Website from working.

    Statistical cookies

    These cookies collect information about the use of a Website, such as the number of visitors, the time visitors spend on a webpage and any error messages. They help Us to improve the performance of the Website. These cookies do not identify You as an individual.

    Marketing cookies

    These cookies are used to deliver content that is more relevant to You. They may be used to deliver targeted ads or to reduce the number of times You see an ad. They also help Us measure the effectiveness of advertising campaigns on Our Website. We may use these cookies to remember Websites You have visited and We may share this information with other parties, including advertisers. These cookies may also be set by our advertising partners through Our Website. They may be used by those companies to build up a profile of Your interests and show You relevant adverts on other sites.

    First Party Cookies

    Domain name:

    Cookie name

    Cookie type


    Retention period



    Necessary for the shopping cart function on the website, to remember the selected products.

    14 days



    The cookie is necessary for the secure checkout and payment function on the website.




    This cookie is used to determine if the visitor has accepted the cookie consent box.




    This cookie is used to store customer credentials securely when processing a purchase on the website - the cookie is essential in making a secure online transaction.

    1 year



    The cookie is necessary for the secure checkout and payment function on the website. This function is provided by

    1 hour



    The cookie is necessary for the secure checkout and payment function on the website.

    13 days



    Holds the users timezone

    14 days



    Used by Shopfiy to track landing pages.

    14 days



    Records a unique ID which is used to generate statistical data on how visitors use the Website 

    30 minutes



    Contains data on the content of the shopping cart. This data is used for marketing purposes by promoting related products or for retargeting purposes.




    Collects data on visitors' behaviour and interaction - This is used to optimize the website and make advertisement on the website more relevant.

    1 day



    This cookie is set by Shopify and is used for analytics relating marketing and referrals.

    1 day



    This cookie is set by Shopify and is used for analytics relating marketing and referrals. 

    1 day



    This cookie is associated with Shopify's analytics suite.

    1 year



    This cookie is associated with Shopify's analytics suite.

    1 year

    For cookies placed by third parties, We refer You to the privacy statement provided by those parties on their respective websites. Please note that We have no influence on the content of this Privacy Policy or on the content of these third party cookies. Below We provide another brief description of the most common third party cookies We use on the Website:

    8.4. Your consent

    On Your first visit to Our Website You will be asked to accept Our different types of cookies. You can change the cookie settings for Our Website at any time via the hyperlink at the bottom of Our Website and thus revoke Your consent.

    You can refuse cookies or block them by changing the configuration parameters of Your navigation system. Disabling cookies may mean that You are unable to use certain functionalities of the Website.

    For more information on how to configure your browser, please visit the following links:

    Google Chrome


    Microsoft Edge

    Mozilla Firefox

    Currently, some browsers offer a "do not track" or "DNT" option that sends a signal to visited websites to indicate a visitor's tracking preference. MORO ESSENTIALS does not currently respond to these signals because no common industry standard for DNT has been adopted by industry groups, technology companies, or regulators. The third parties that place cookies on Our Website may or may not respond to this signal.

    Please note that changing the settings may cause a Website to not work as expected.

    You can also find more information about cookies via the following link: 

    More information on online behavioural advertising and online privacy can be found via the following link: